Leadership Team

Our founders and management team have an unmatched depth of global experience in technology, finance, and marketing. They have joined and remain at Fine Point because they are all driven to make sure that the next game-changing innovations are being developed here.

Todd Ruelle

CEO and Chairman

Mr. Ruelle is a recognized innovator in the telecommunication industry. For decades, he has focused on strengthening the ties between a company and its customers. By maintaining that focus he has brought to market compelling products and services that helped shape the telecommunications industry. As CEO of Sonic Telecom, he launched the first optical international network designed for transmitting video in high-definition–or not–according to customers’ requirements for any given transmission, ushering in a new era of content delivery. Prior to starting Sonic, Mr. Ruelle held executive positions at Orion Satellite Corporation, Sprint International and MCI Telecommunications.

HIGHLIGHTS:

  • Part of the team at MCI responsible for the Friends & Family program that propelled MCI from 3 million to 10 million residential users within 18 months. 
  • 1996 WorldCom Group’s “Entrepreneur of the Year” 
  • Finalist for Inc. Magazine’s “Entrepreneur of the Year” in 1994 and 1995
  • Recognized by President Clinton for creating the country’s first public transportation service fueled by natural gas (Clean Air Cab Company) 
  • Presidential Appointee to the White House Conference on Small Business

truelle@finepoint.com

Scott Rockafellow

Chief Financial Officer & Chief Operating Officer

Scott Rockafellow brings decades of experience to his dual role of CFO and COO at Fine Point Technologies. Prior to joining Fine Point, Rockafellow was Executive Vice President of Corporate Development for Sonic Telecom, where he was responsible for arranging $50 million in early stage financing and for establishing joint service relationships with partners in India, Asia, and the Middle East. Prior to entering the telecommunications industry, Rockafellow spent 14 years in investment banking having held positions at Lehman Brothers, International Capital Strategies, and Morrison & Company Securities. Previously, Rockafellow founded and served as the Managing Director of Willowoak Investments Limited, a Zambian manufacturer and exporter of furniture and lumber where he was responsible for product design, procurement of lumber, manufacturing, marketing and sales until 2012.  

HIGHLIGHTS:

  • Member of Competitive Advantage of Nations Project team, led by Dr. Michael Porter.  
  • BA in Economics from Dartmouth College
  • MBA from Harvard University

srockafellow@finepoint.com

Bill Murphy

Vice President Product and Business Development

Bill Murphy brings 30+ years of experience to his role at Fine Point. Previously, he provided network engineering and regional support for a major carrier. Previously, Murphy co-founded a Competitive Local Exchange Carrier where he was responsible for aspects of design and implementation of the broadband services. As part of the management turnaround team for a broadband equipment provider, Murphy’s contributions resulted in securing contracts with various major service providers within the United States. Additionally, Murphy established hardware and software markets in the United States and Caribbean/Latin American region for a broadband equipment provider where he also drove product direction for the company. 

HIGHLIGHTS:

  • Guided market and product direction for 3 different organizations resulting in a minimum, five-fold increase in revenue 
  • Edited various technical publications
  • Marketing chair and member of various industry organizations

bmurphy@finepoint.com

Heather Antoinetti

Virtual CMO

Heather Antoinetti serves as virtual CMO for Fine Point technologies. She is an innovative leader with an extensive background in brand strategy and marketing, including demand generation, product marketing, channel development, and event management in the technology sector. 

Prior to founding Ah-Ha Marketing, Heather spent nine years at NTT Security where she was responsible for establishing the company’s marketing function in the Americas and Asia Pacific. 

Heather is passionate about delivering high-quality, outcome-driven marketing programs and enabling channels to successfully sell complex solutions. Early in her career, Heather worked as the Director of Fund Development for a non-profit community outreach organization that provides less fortunate citizens with food, energy assistance and other critical needs.

hantoinetti@ah-ha-marketing.com

Luis Morillo

Vice President of Sales

Luis Morillo brings a two decade track record of successful sales experience in the software and technology industries. In his role as  VP of sales for Fine Point Technologies, Morillo has successfully expanded the sales and channel partners in Latin America and the Caribbean. In North America, Mr. Morillo has expanded sales with major accounts in the US and Canada. Previously, Morillo was a Senior Account Manager for Keysight Technologies where he was responsible for providing enterprise level software solutions to Apple, Cricket, USCC, Samsung, LG and Bell, Telus, and Rogers in Canada. Prior to Keysight, Morillo spent 11 years at CADD Microsystems where he was a top performing account representative. 

HIGHLIGHTS:

  • Established new channel partners in Latin America for Fine Point Technologies
  • Instrumental in CADD Microsystems’ designation as Autodesk Top Reseller Award in North America for over 9 continuous years
  • Expanded into the Canadian market, identifying strategic market opportunities,  displacing competitors and delivering Fine Point products as the industry standard throughout Canada.
  • Exceeded sales quota over $2M six (6) years in a row at Keysight Technologies; notwithstanding significant consolidation of clients, successfully closed 98% of existing customers annual maintenance and support fees.  
  • Accomplished the first two sales of Keysight’s Xynergy Data Analytics Enterprise Platform in the United States and Canada.

lmorillo@finepoint.com

Donovan C.E. Smith

Engineering Consultant

Donovan is an enthusiastic and dedicated telecoms professional with extensive experience in engineering, administration and support of telecommunications networks.  With a proven track record in the delivery of business critical IT and telecoms projects from initial definition of project scope through to the development, design and integration of viable technical solutions, Smith possesses a high level of technical literacy and business acumen and demonstrates proficiency in network connectivity, maintenance, network management, optimisation and support procedures. 

During his engineering career which spans  over 15 years at Cable & Wireless, Ericsson, Digicel, and Ozone Wireless,  Donovan has successfully completed a number of projects either as part of a technical team or individually covering all major aspects of Telecoms Engineering. Donovan is a fully registered Chartered Engineer with European Council via the Institute of Engineering and Technology and a Member of the Institute of Engineering and Technology, and a registered Professional Engineer with the Barbados Association of Professional Engineers.  

HIGHLIGHTS:

  • Master of Science in Broadband and High Speed Data Communications from the University of Westminster, London, England
  • Bachelor of Science Honors degree in Computer Science with Electronics
  • Diploma in 21st Century Telecoms from the Telecoms Academy London
  • Post Graduate Certificate in Business Administration, Edinburgh Napier University
  • Diploma in 21st Century Telecoms from the Telecoms Academy London
  • Professional certifications from Cisco and other vendors in both the Networking and Design tracks

dcesmith@finepoint.com

Patrick Maloney

V.P. Product Management

Pat Maloney brings 30+ years of technology experience spanning the fields of: electric utility systems, process control, digital audio, IPTV and telecommunications to his role at Fine Point. Throughout his career, Patrick has held positions in development, technical management, project/product management and sales. For the past 10 years, Patrick has focused on empowering Internet Service Providers (ISPs) and telecommunications companies by developing, deploying and selling TR-069 remote management solutions. Patrick is a passionate advocate for the tools, technologies and standards that enable ISPs to grow their subscriber bases, contain costs and enhance profitability all while exceeding their customers’ expectations.

HIGHLIGHTS:

pmaloney@finepoint.com

Joe Stern

Corporate General Counsel

Mr. Stern is a 1989 graduate of Villanova Law School and has been a licensed attorney for 30 years, 25 years in Florida and most recently in Virginia.  He is a commercial litigator, dealing almost entirely with contractual and real-estate matters. In addition to his work at Fine Point, he assists several other attorneys with litigation of these matters, as well. Mr. Stern received his BA in History (1980) and his MA in Political Science (1982) at the University of Colorado at Boulder, where he met Fine Point’s CEO, Todd Ruelle, with whom he has remained friends for more than 40 years. Mr. Stern lives in Delray Beach, Florida, with his furry, four-legged children, Princess and Trex!